art direction
Bound by Beauty
Bound by Beauty Identity. This new non-profit is dedicated to transforming the way neighbors and communities interact with nature. Its goal is to build and connect butterfly corridors – together with neighbors – starting in South Florida. Find out how to be a part of the magic at boundbybeauty.org!
Orbit Gum
Orbit Spring Flings Promotion. Our spring promotion encouraged consumers to enter to win cool prizes all spring; all they had to do was unlock a code in-pack or online. Our unique online experience took cues from the new spring pack design to let the consumer engage with the Orbit Girl and an imaginary “pack world.” The program extended to in-store and retailer-specific displays and was an amazing success both in-store and online.
Capri Sun
Kids vs. Pros Promotion. Year one of this light-hearted promo offered kids a chance to win a spot to compete against four pros in a “playground throwdown” where the pros didn’t stand a chance. We worked with our agency partners tirelessly to ensure that the idea maintained consistency across the TV commercial, website and custom online games. The evergreen promotion successfully encouraged moms and kids alike to pick up these special cartons, which included pouches featuring each athlete. A TV special was even produced to showcase the event.